London recycling campaign launched
A campaign to encourage recycling has been launched in London, with new technology playing a key role.
Residents of the capital are being urged to do more to reduce waste and a mobile phone game is being featured in a public sector drive for the first time.
Television, radio and online adverts will also be used, as Mayor Boris Johnson attempts to increase environmental awareness through the Recycle for London scheme.
Commenting on the measures, councillor Daniel Moylan remarked: "Because of the arrangements London boroughs have put in place, Londoners can continue to recycle safe in the knowledge that their efforts are not in vain."
The mobile phone game features an 'evil bin' character, which users must starve by catching recyclable materials in a green box.
Last month Hackney Council began deploying environmental enforcement officers with mobile phones equipped with video cameras in order to record littering offences and issue fines.
Published 9th February, 2009
© 2009 Estates IT Limited
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